Passion Is Not Business.

I began my career as a personal trainer back in 2000. Four years later, myself along with two colleagues, opened up a successful training studio (Transform Fitness Group) in Manhattan which is still in operation today. By 2009 I sold my share of the business after I shifted my focus on helping other entrepreneurs succeed in the health and fitness industry. My years of experience in the business world has made me notice a common problem among the health industry’s best professionals and most enthusiastic experts; they love and have immense passion for what they do, they work long hours almost to the point of neglecting their own health, they attend classes and workshops to improve their expertise, but they don’t get involved in the necessary business training that requires running a successful practice.

I am not suggesting that a personal trainer or any other health practitioner should enroll in a MBA program. However, I will say that if you’re really serious about helping people achieve optimum health, you need to reach those people and word-of-mouth alone is usually not enough (unless of course you are happy with a small client base).

Performance In Sales Is Business.

Before I became a personal trainer I had worked in a variety of sales type jobs that were unrelated to health. It was due to these varied jobs that I understood passion alone was not going to bring clients to my door. I learned about the power of networking, the law of attraction, how to create use effective direct-response marketing to persuade people to call me, how to form strategic partnerships, and I learned how to successfully follow-up with leads – a skill that is valuable to this day! Being an expert at your profession and knowing how to sell your services go hand-in-hand.

Fatigue Cycle Syndrome Relief.

Can attracting lots of people and increasing your client base become a problem? Yes! There’s a big difference between running a business and having a business run your life. The most common issue with accumulating a large client base is lack of time. Before you know it your days are tightly stretched as you spend endless hours seeing clients, you can barely answer emails or phone calls, fatigue begins to diminish your energy, which is mirrored by your clients, then suddenly you lose a couple of them…the business becomes unwieldy and begins to run you down. So how do you stop this vicious cycle? First, you have to understand your business model.

Ask yourself a simple question: “What do I ultimately want to achieve out of my business?”

What Business Type Are You?

Let’s be honest. What do you consider to be the most fulfilling thing you do? Is it growing your business? Or, is it working one-on-one with people (or in a group setting)? If your answer is yes to the first option, then you have decided to manage and run your business. This means that you want to place greater time and effort in marketing and selling your services and less effort on working one-on-one with clients.

If your answer is yes to the second option, then it means that you should hire someone you trust that will help you market your business so you can dedicate more of your personal time to your patients/clients and less time to actually doing the work of marketing yourself.

Understanding the type of business you are or want to be will help you put align the necessary steps to becoming less aggravated and more successful.

Crossing The Finish Line Is Not the End.

Whatever business type you are, attracting clients and creating methods for keeping them longer is fundamental to any successful operation, because it means that you can focus on the area that you excel at, without having the business run you down.

Forecasting your own success with a series of targeted goals is a key element to getting ahead. Nothing is more valuable than planning your next move, reaching a milestone, then moving on to the next one. Although the finish line to your success may be crossed many times, it is the balanced continuity and performance of the game that is fundamental to prosperity.

It’s All In The Service.

If you understand anything about direct-response marketing, the most important take-away is the communication link that you create before a prospect ever enters your realm of business. Whether it be online, by phone, or traditional advertising means, the connection your message makes will either leave someone wanting to take a step into your business, or take a step away from your business.

How will you get people to know, trust, and like you in advance?

Relationships Begin With A Conversation.

I would personally like to hear from you. Please feel free to call or email me, Ana Nieto, so we can have a one-on-one conversation about your desires, expectations, or frustrations about your business. Let’s see if there’s a way in which I may assist you. You may reach me via email: info@turtleshellhealth.com or by phone: 212-644-2604.

Turtle Shell Health works strictly with freelance practitioners or companies within the preventive health and wellness industry. Our efforts towards collaborating with our clients really depends on how committed you are to move ahead or getting out of an unproductive cycle.

Our marketing and promotional services vary from one client to the next. Everyone we work with has their own customized program which may depend on several factors such as the stage of your career, location, desires, business type, and budget. The great part about our Building Your Business services is that we can start almost anywhere and continue to work alongside your vision for the future.